By: John Searles
Whether it’s matchbooks, comic books or coins, you name the items and there are people obsessed with collecting them. But few things ignite such passion as Coca-Cola memorabilia, which is bought and sold at sometimes jaw-dropping prices.
In fact, the business of procuring and retailing vintage Coke bottles, calendars, signs and the like can be so profitable that certain connoisseurs have made careers out of it. One such person is Gary Metz, 62, who for decades has been the go-to guy when it comes to buying and selling, providing valuation estimates and hosting some of the nation’s biggest auctions of Coke collectibles.
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